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This was certainly the case with the dating services, on and offline.

It took a while for it to catch on openly, but as soon as the number of people using these services began to out-weight those that weren’t, the accepted ‘social norms’ flipped and it suddenly became ‘normal’ to find partner matches with the help of dating services.” Published statistics released by ‘Statistics Brain’ in 2016 reflect the explosion of dating services, with online based e-Harmony having over 16 million members alone. All perfectly legitimate quandaries that put people off making ‘a move’.

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Over the past 6 years, online dating has experienced a boom comparable to that seen with the launch of smartphones.

Virtually every single adult between the ages of 18 and 40 has experimented with an online dating site or app of some description (and even those who haven’t will be able to reel off a number of them from memory).

We are an Executive Certified Matchmaking Service, one of just two in London and are proud members of The Matchmaking Institute.

Finding your life partner is one of the biggest decisions you will ever make, so why leave it to chance?

And somehow, even with all those opportunities in front of us, so many people still have trouble connecting.

Experts can't seem to agree on the subject, and the reason is surprisingly simple: there is no one-size-fits-all formula.Even offline dating agencies were looked at with those sideways glances, reserved for the most unsettling things in society.Fast forward to 2016 and this couldn’t be further from the truth in today’s society.In the UK, the pick-up rate has been even greater with exponential growth seen for several years running. Lucie explained “As with many areas in the 21st century, instant gratification and convenient ‘on-demand’ services are part and parcel of everyday life. These are the elements offline dating agencies remove from the equation.” The problem with an online industry this size, are the issues it attracts with less ingenuous individuals, none committal personalities, fake profiles and criminally driven interactions.Pre-selection of suitable dates, prior knowledge of characteristics and traits, along with a guarantee of potential interest from the other party, all contribute towards the high velocity rise of dating services.”“The fear of rejection is one of the biggest problems people face. Although some are relatively few, these can have a negative impact on the niche as a whole.At Mutual Attraction our clients aren’t just looking for anyone. They want to meet like-minded singles without online dating.

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