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A team led by Elizabeth Bruch, a sociologist at the University of Michigan, Ann Arbor, tapped into this torrent of dating data.

Because of a nondisclosure agreement, the researchers can't reveal the exact source of their subjects, describing it only as an "established, marriage-oriented, subscription-based dating site" from which they randomly selected 1855 people, all based in New York City.

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You should have a “genuine smile” in your picture, one that crinkles up your eyes. It’s good if you can get a shot of you in the center of a group of people (because, Power), better if you’re a man to have a few women smiling adoringly at you (because, Desire), and best if you’re shown touching another person, but not being touched, because apparently the toucher is perceived to be of a higher status.

First and foremost, be honest, but not brutal in your self-assessment.

“There is an opportunity to exploit the name-similarity effect by browsing extensively before registration, identifying profiled names of people who you find attractive, and then choosing a similar screen name,” the authors write.

So the obvious “be good looking” aside, there are a few hacks that give you a better chance of being swiped right. You should provide photographic evidence that you have friends.

Men gravitate towards positive handles—this isn’t the place for self-deprecation—that intimate the person on the other side of the screen is sexy (stuff like “Blondie” and “Cutie”).

Meanwhile, women prefer a screen name that makes its owner sounds smart (“Made Up Of Star Stuff,” perhaps? Interestingly enough, the letters that make up your screen name may be even more important than the words they form.'Instead of just saying, 'I write a blog,' name the blog and encourage people to check it out,' High says. People create profiles for networking, advancement, and business opportunities, through sites such as the business-oriented social networking service Linked In. If you can name something or provide people with a link to get there, then do it.The researchers suggest the boring but supposedly effective, “Genuine, attractive, outgoing, professional female, good sense of humor, into keeping fit, socializing, music and travel, seeks like-minded, good-natured guy to share quality times.”The tips don’t stop there.The six-page study goes on to offer a practical how-to for online daters including nuggets like: don’t just wink or send a generic message; keep the first missive short and sweet; be enthusiastic; and don’t keep an online paramour waiting. But consider, singles, while strict guidelines are sure to be a comfort for some in the online dating pool, love is not an exact science—and even stone-cold science needs its skeptics.Then comes the choice to send a person a message, or to reply to one.

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